WWE chose the absolute worst time to book what may go down as one of the worst pay-per-views of all-time.
I’m sure WWE were walking with a little extra pep in their step after a strong debut on FOX on Friday. They scored their biggest rating in years and they are now rolling in dough with their new television deals kicking in this week.
This pay-per-view may have been doomed from the start since they spent the final Smackdown celebrating themselves, and they only officially announced three matches prior to ‘Hell In A Cell’. They also made it clear that they didn’t care about this pay-per-view as they used Smackdown to build towards the show in Saudi Arabia on October 31st.