Over the last six months, WWE Entertainment has saturated their television programming with Twitter & Facebook announcements. It has gotten to a point that, as they come to the ring, each wrestler’s Twitter account name is listed under their names. They stop the flow of the match to announce when a WWE wrestler, event, or even catch-phrase start to trend. Will these announcement ruin the Wrestlemania experience and date the event in later years?
Before I go on an “anti-social media” rant, I like to admit that I regularly use my own Twitter and Facebook accounts. I think that they are extremely useful and can give anyone a platform. Saying all of that, there is a limit to one’s announcements and a saturation level has been met at WWE. I have had my Twitter account for nearly four years, but you would think that it is a fresh and new invention.
WWE first started to mention social media when The Rock launched Facebook and Twitter accounts. His accounts exploded and got hundred of thousands of followers with days and now currently stands at a few million. WWE started to become obsessed with social media, especially when a low-card wrestler named Zack Ryder started to get people chanting his name during WWE Raw. He gained an underground following by releasing “Z! True Long Island Story,” an hilarious YouTube series of videos. He went from not being on television to wrestling in a match at Wrestlemania 28. He proof that social media can change and make the writers add him into main storylines.
Wrestlemania 28 is this Sunday and will be up against programs like AMC’s “Mad Men,” but not much else. They will occupy most of the “trending topics” on Twitter and I’m hoping that they will not announce each one. If WWE hopes that this Wrestlemania, which features the highly-publicize match of The Rock vs. John Cena, they will limit the announcements. Twitter will not be the last social media platform to be popular on the internet. If WWE embraced Myspace during their programming back during Wrestlemania 22, it would be unwatchable. You would watch it and start laughing, because no one uses Myspace anymore. It would instantly make that Wrestlemania extremely dated. These matches have the chance to some of the best in recent memory. The Rock vs. John Cena, Triple H vs. The Undertaker, and CM Punk vs. Chris Jericho will all be under an unfortunate cloud of hopping on a current fad.
I hope someone from the WWE understands all of the points that I have made and throws themselves in front of the Twitter bus this weekend. We all know their Twitter handles by now and that WWE has a Twitter account. Let’s just focus on what people paid their money for, not for a “self-promoting, sports entertainment machine,” but the drama and pageantry of Wrestlemania.