WWE is in the midst of a youth movement. Their farm system NXT has been seen as a huge success. Young wrestlers (WWE likes to use the term ‘superstars’) are now more prepared than ever to take the next step and be on the main roster.
Roman Reigns is a product of NXT and is a member of the famed Anoa’i family, which includes The Rock, Rikishi, Yokozuna and over a dozen other former and current wrestlers. WWE had every reason to strap a rocket to him and push him to the top.
They added him to a stable called ‘The Shield’ with two other wrestlers that had a lot of experience in the indies, Dean Ambrose and Seth Rollins. The group has long since been dismantled, yet Reigns still stuck in the same character.