Houston Rockets guard James Harden is currently the hottest free agent on the market…let me rephrase that, his feet are the hottest free agents on the market. His deal with Nike expired and it is rumored that a 13-year/$200 million contract to the bearded basketball player.
It’s an insane amount of money just to advertise on a player’s feet. I could see LeBron, Durant, Kobe and a few other elite players, but I don’t believe Harden is in the same category as those players. I don’t see a Harden signature shoe flying off the shelves.
I understand Adidas has to overpay basketball talent to wear their shoes, since Nike is ‘cooler’, but shouldn’t they just roll the dice and sign a bunch of up & coming rookies hoping one or two of them get crazy popular?