Everybody’s got a passion project and with the recent lockdown, people might have begun their journey towards making music by starting up their home studio or making music for fun. But if you want to take the next step and consider making some sort of living from it, the industry is something that is incredibly competitive. Because of the advent of downloading and streaming, musicians aren’t getting paid anywhere near as much as they used to. As a result, learning to sell yourself as a musician is one of the trickier aspects of earning a living in any creative industry. But are there any ways we can do this so it can become a full-time job?

Creating the Full Product

Content is crucial. As such, you need to post regular content on your website. Because there are so many new acts coming out every day, it’s hard to keep on top of this. But it’s not just about posting regular content to keep them informed; you have to create some good quality content, which requires a solid marketing strategy. It’s not just about the songs, you need to think about videos, blog posts, and other related content. As such, you may want to become a dab hand at audio visualizer production techniques so you can create visuals to go with the music but also fine-tune your blogging skills so you can create the entire package.

Focus on Gigging

Right now, gigging is very difficult but when life starts to return back to normal, you have to remember that gigging is the bread-and-butter any musician’s livelihood. It’s a great way to raise awareness of you and your brand, but you can also build a relationship with your audience. Using gigs helps you release material but can help you to monetize your efforts, such as by selling t-shirts. It is also the perfect way to fine-tune your skills. Whether you like Ed Sheeran or not, the fact that he used to gig 300 times a year for a long time is pretty admirable. It’s the way he learned to fine-tune everything.

Don’t Just Focus on the Music

We live in an age where we have to diversify our efforts. This means that it’s not just about getting exposure for your music; you have to do more to get yourself in front of a targeted audience. This means that you could very well make yourself individual using different approaches. For example, rather than just posting your music online, you could create a platform that enables you to help out other artists or make a podcast. So many big musicians are doing this now, it is a part and parcel of their product. Once you start to think about the marketing and what you need to get your music out there, as well as your personality, you will be able to endear yourself to more people who will take a chance on your music.

Learning to sell yourself isn’t an easy thing. It requires a lot of savvy marketing but also having a good product. It’s a full-time job, but it’s not impossible. But it’s safe to say that selling yourself as a musician in the modern world requires a significant amount of effort.